Klaris
Press Kit

Klaris is an independent, scientifically supported decision-support layer that explains the INCI ingredient lists of cosmetics commonly sold in Türkiye in plain Turkish and assesses them in the context of skin and hair profiles.

Klaris is available on the App Store for iPhone and Google Play for Android. Example analyses and guides are open on the website at klaris.com.tr. Klaris Newsletter registration is open.

• Catalogue and Dictionary Coverage: published with a measurement date once the final dataset is complete. Targets and raw-source counts are not presented as live catalogue counts.
• 32: Skin and Hair Identity combinations (16 skin + 16 hair).
• 128: published ingredient guides in the Ingredient Atlas.
• 35: published Academy articles.
• 10: institutional reference families listed in the public methodology index (SCCS, CIR, CosIng, IFRA, ECHA, IARC, EU Annex, TİTCK, PubMed, DOI).
• 2026: the year Klaris was founded and the website launched.
• Istanbul / Türkiye: location.
• Turkish-First: website, content and user interface.

Klaris founder Mustafa Eren KOÇ has an engineering background and is responsible for both the product and its infrastructure. Klaris is not a product of startup acceleration; it is the visible result of a long-running, quietly developed body of work on data and language.

For the full founder story: About.

For interview requests: info@klaris.com.tr

• A Turkish-First Experience. Most global cosmetic ingredient apps are not Turkish-first or focused on Turkish regulations. Klaris addresses that gap.
• Four-Axis Identities with 32 Combinations. The same product is considered in different contexts for different Skin or Hair Identities. Contextual signals take the place of a single-score assessment.
• Measured Language Without Fear. No alarmist language, absolute prohibitions or brand disparagement. Ingredients are presented in context.
• Full Independence. No outside investor, cosmetic-brand sponsor or distributor partnership. No advertising is displayed on the page.
• A Scientific Evidence Framework. Public source families such as SCCS, CIR, CosIng, IFRA and ECHA are introduced on the methodology page. Source links appear in the relevant content.

For the Klaris logo, colour palette and typography system:

• Wordmark: "Klaris" is set in Cormorant Garamond. On the website, the wordmark is accompanied by a geometric brand mark featuring the letter K.
• Shared Foundation (website and app):
  • Paper | #f1ebde (parchment cream)
  • Ink | #1a1814 (dark text)
• App Accent: the signature colour of the iOS app.
  • Bronze | #7c5d31 (light theme)
  • Gold | #d4ad73 (dark theme)
• Web Accent: colours used on this website and in press images.
  • Clay | #993e22 (terracotta)
  • Forest | #2b3a2d (natural green)
• Typography: Cormorant Garamond (serif display), Inter Tight (sans-serif body), JetBrains Mono (kickers).
• Social Sharing Image: klaris.com.tr/opengraph-image (1200×630 PNG, ready for social sharing).

• Home
• About
• Scientific Approach (Methodology)
• How It Works
• Cosmetic Ingredient Analysis
• Academy (Educational Articles)
• Ingredient Atlas (128 Ingredients)
• Skin and Hair Identity
• Frequently Asked Questions

For all interview, news and press requests:

info@klaris.com.tr

For a faster response, including "Basın isteği" (press request) in the subject line may help. We usually reply within 48 hours.